P&G Mulling Sale or IPO of Some of Its Beauty Brands

The move is part of P&G's ambitious plan to sell up to 100 non-core brands in a bid to revive growth and improve profitability. If the sale or IPO of the so far unidentified group of beauty brands is carried out, it could be P&G's biggest step forward in the brand consolidation program since the sale of the Duracell brand. However, company insiders have stated that details of the plan have not been finalized yet and P&G may still decide not to follow through with the plan.